Alex Lefkowitz is a creative spirit, talented video editor, and founder of Tasty Edits.
Tasty Edits is a video editing service and YouTube channel management service for content creators and businesses. The company is focused on helping clients save time, quickly grow their online platform, and earn significantly more revenue.
“I’ve always been interested in entrepreneurship,” Lefkowitz said. “I enjoy creating things that people find useful. I’m very good at creating and organizing systems that solve problems. As it turns out, I also have a talent for video editing. Tasty Edits is a combination of those skills.”
Lefkowitz enrolled in the Master of Business Creation (MBC) program at the University of Utah’s David Eccles School of Business to help him grow his business. The MBC program offers individualized mentoring, flexibility, interest focused syllabus, and networking opportunities to help entrepreneurs like him accomplish their business objectives.
“I’m a bit of a business and entrepreneurship nerd,” Lefkowitz says. “The MBC program seemed like the perfect program to further hone my skills and to geek out on entrepreneurship strategies with peers and esteemed and accomplished faculty.”
He said the MBC program has helped his startup and overall happiness as an entrepreneur.
“The MBC faculty have tons of experience and amazing accomplishments under their belts,” he said. “The advice and insights I’ve received from them thus far are invaluable. I’m building true business connections and even friendships, so I couldn’t be happier.”
Lefkowitz started Tasty Edits out of a desire to create enjoyment for others and to help ease their lifestyles. Starting in 2020, he saw this as an opportunity to create a profitable video editing and channel management service. The company has grown significantly every year since.
Tasty Edits offers unique editing services. One is a highly demanded YouTube channel management service that launched about a year ago. This service allows Tasty Edits to help run and grow clients’ YouTube channels. They have also developed their own software that makes it fast and efficient for creators to send their raw footage, track their orders, communicate with their team, and download their deliverables.
Tasty Edits is currently a team of 30 that has edited over 10,000 videos and worked with hundreds of creators and businesses. Their YouTube channel management has generated over 1 billion views and 5 million new subscribers for the creators they work with.
Along with successful creator outcomes, Tasty Edits has also studied mental health in the creator economy. Last year, the company reached out to 29,000 content creators and conducted an in-depth survey to learn about the mental health and stress challenges creators face, as well as the strategies and networks they use to cope. They found that three-quarters of creators experience stress or anxiety because of their content creation activities. With help from Tasty Edits, a lot of this anxiety and burnout can be lifted.
Tasty Edits can be a beneficial tool for content creators all around the world and has proven to have eased the lives of the people behind large platforms, with many great success stories.
Lefkowitz described his dedication to the company, hoping for many great things to come in the future.
“Our eyes are set on broad social media management,” he said. “We’re also continuing to invest in new and innovative strategies to help our clients earn more revenue from their content.”
Learn more about Tasty Edits at tastyedits.com.
